William Paddock is the founder and managing director of WAP Sustainability, a leading provider of sustainability services that include carbon accounting, life cycle assessments, toxicological assessments, product transparency programs and supply chain sustainability services.

Paddock graduated from the University of Alabama with a B.S. in environmental science and earned his MBA from The Institute for Sustainable Practice at Lipscomb University, where he is now an Adjunct Professor. He is a certified professional in GHG Management by the Greenhouse Gas Management Institute and EcoCanada and a trained service provider for The Sustainability Consortium in addition to being certified in the Global Reporting Initiative (GRI) reporting protocol.

Paddock serves as an EcoSystem Partner for the International Living Future Institute - Living Product Challenge, is current chair of the LEED Materials and Resource Technical Advisory Committee and a board member of the Carbon Leadership Forum. He also supports the Health Product Declaration Collaborative as a member of its Technical Committee.